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Why supermarkets need automatic doors

26th May 2023

In today's competitive retail landscape, supermarkets have to prioritise customer convenience and provide a seamless shopping experience. And, one way of doing this, is by installing automatic doors.

Automatic doors offer a whole range of benefits to supermarkets and minimarkets, so, in this short article, we thought we'd look a little deeper into the benefits to help you decide whether automatic doors are right for you.

Automatic Doors for Supermarkets

Better Accessibility

By installing automatic doors, you provide customers of all abilities and mobility levels, with an easier way to exit and enter your store, which instantly makes the space more inviting to all.

With automatic doors eliminating physical barriers at entrances and exits to your supermarket, you're also giving off a positive vibe, and demonstrating the business' commitment to serving diverse customer needs. If you're interested in more information about accesibility and how automatic doors can help you meet your legal and moral oligations as a business, check out our article specifically about this subject.

Improved Customer Experience

Automatic doors contribute significantly to a positive customer experience by providing a seamless entry and exit process, especially for parents with pushchairs, or food shoppers overladen with shopping bags.

This smoother customer experience, although in some ways subtle, is a powerful tool to help shopkeepers reinforce a favourable perception, and a modern customer-centric image that most supermarket shoppers look for, and expect.

Energy Efficiency

Most modern automatic door systems are engineered with energy efficiency in mind. This means that they are equipped with sensors that open and close the doors only when needed, therefore preventing heated or cooled air from escaping.

This feature of automatic door systems, aka 'touchless doors', not only means the supermarket or minimarket can make considerable savings on energy costs, but it's also a great way to help protect the environment for future generations.

Safety and Security

Maintaining a safe and secure shopping environment is essential for any supermarket or similar store, and modern commercial automatic entry doors, offer a wide range of advanced safety and security features.

These features could include sensors that detect obstructions to prevent trapping instances, or security systems that give you or your staff better control and monitoring abilities over entry and exit points of the supermarket.

Traffic Flow Management

Efficient traffic flow is essential in a busy supermarket environment for a variety of reasons, such as preventing dangerous bottlenecks, protecting delicate stock, or limiting pedestrian numbers for insurance purposes.

With an advanced automatic door system equipped with a state-of-the-art access control system, your supermarket gains ultimate control over traffic flow, often with minimal effort from you or your staff.

Compliance With Accessibility Regulations

In the UK, retail business owners are required by law to ensure equal access to people of all abilities, and handicap-accessible doors are one of the best ways to achieve and demonstrate compliance with the relevant regulations.

But, aside from simply obeying the law, by installing automatic sliding storefront doors you're also showing customers that everyone is welcome, and how much inclusivity means to the supermarket as a whole.

Brand Differentiation

In the competitive retail environment, you want your superstore to stand out from your rivals. With a uniquely designed automatic door system, you have the perfect opportunity to set your shop and brand apart.

Whether you're looking to convey a sense of professionalism, efficiency, or a keenness to adopt modern technology, the latest in automatic door advancements provide supermarkets of all sizes, with all this and more.

Looking for automatic doors for supermarkets?

Then contact Reactive Doors today. As a Record UK Diamond Partner with more than 30 years of experience in the automatic door industry, we're the one-stop-shop for all your automatic supermarket door requirements.

Specialists in Automatic Doors

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